IK is a “marketing manufacturer” that provides a total internal solution that covers product planning, manufacturing and logistics.
Since our founding in 1982, our unique promotion strategy that utilizes our long expertise and our product development that focuses on “Living with beauty,” “Living with health” and “Living with joy” has helped us provide numerous hit products.
IK oﬀers three advantages: excellent marketing ability from the data that has been amassed over many years, manufacturing resources that can plan products from scratch and conduct manufacturing internally as well as diversiﬁed sales channels that have been developed all over the world.
We analyze the mechanism, the wording and the regional features for producing hit products, and then select a target and product to develop. Thereafter, we conduct test marketing using diversiﬁed sales channels to see if that product would actually sell.
That process involves us performing new promotions that test if the product sells, after changing the package, the timing, the target and the price point. This approach has made us successful in producing a number of hit products.
There are many ﬁrms in the same industry who only specialize in product planning or marketing, whose sales channels are limited to stores or who outsource product manufacturing and logistics to other companies. However, IK’s ﬂexible support system and expertise enable us to execute a unique promotion strategy that cannot be mimicked by another company.
Several major companies dominate the market share. In the domestic cosmetics industry that is saturated, we were told that unless we spent a ridiculous amount of money on advertising, such as TV commercials, for more than 20 years, then we would not succeed. However, in the just 4 years, IK has been able to reach approximately 1.8 billion yen in sales using our own excellent marketing ability and developing drug stores all across the country.
We successfully entered the market with a new cosmetics line LB, which focuses on Japanese quality.
In addition, the market is expected to grow more and more in ASEAN, where make-up has still not penetrated the daily life.
Going forward, with the population and GDP dramatically increasing in ASEAN, we shall continue to focus primarily on China, and then expand across the globe, providing unprecedented services as a “Marketing Manufacturer.”